You cannot out-discount a network. So stop trying.
The platform prices with your money — a race the hotel funds on both sides.
The platform knows your guest. You don't.
Your own data covers the guests who already know you.
Lodestar covers the rest — verified before arrival, at no per-booking cost.
Your OTA channel doesn't change. What walks through the door does.
The table is being set
without you.
MakeMyTrip’s OneCircle is a network-wide points wallet hotels help fund — the points a guest earns at your property are redeemable at your competitor’s property, not yours. Every hotel that joins strengthens a wallet every hotel must then out-discount.
Every loyalty currency you fund is redeemable somewhere else.
commission on every OTA booking in India
properties in a points network you would fund
They know your guest. You don’t.
The platform holds the booking history, the cancellation pattern, the review record and the payment behaviour of the person arriving at your door tonight. You hold a name and a card number. You paid 15 to 25 percent for that booking. The knowledge was not included.
“We already know our guests.”
You know the ones who came back. At most independent properties, they’re the minority of stays.
Most are strangers to you.
People who walk in tonight are not in your system, and nothing in your history describes them.
Your record is also yours alone. A guest who has treated your property well for ten years arrives at another hotel as a stranger — and the stranger arriving at yours carries a decade of good conduct you will never see.
Lodestar does not replace what you know. It covers the rest — the guests you don’t.
A trust standard, not another programme.
A de-risked, pre-screened guest recognised before arrival, on an axis no platform can copy.
Verified before arrival
A Lodestar-credentialed guest is known before arrival, verified at source, carrying a standing they have every incentive to maintain.
Lower operating risk per stay
Verified identity and conduct history cut chargebacks, no-shows, damage events and check-in friction — disputes on those categories carry $15–100 in penalties on top of the lost amount.
A direct channel at zero per-booking cost
The guest's incentive is recognition and standing, not price. Your cost is discretion you already exercise — upgrades directed with certainty.
One confirmation. Ten seconds. No integration.
One confirmation
At checkout, your front desk confirms the stay happened and the guest kept the charter.
No integration
No PMS integration, no channel manager changes, no rate parity implications — Lodestar has no price in it.
On your timeline
If you want it in your PMS later, it goes in your PMS later.
Not a loyalty programme — no points, tiers or discounts.
Nothing funded per booking.
Not a replacement for your distribution.
Your OTA channel is unchanged; what changes is who walks through the door and what you know about them. You share a standard, not customers — airlines settled this decades ago. Shared standards raised the floor for everyone, and competition continued on product and service.
“How many hotels have joined?”
Few. That is the honest answer, and it is the reason to talk now rather than later.
Founding properties define what conduct is recorded, what a confirmation means, and what recognition looks like at the desk — before any of it is settled.
No per-booking cost. Founding properties pay nothing during the pilot.
Forty-five minutes.
No deck. A conversation about what your desk sees and what it doesn’t.